Following a tradition we started in 2018, the BVRT Users Association is organising the 9th BVRT Australia Day Bike Ride from Fernvale to Esk (44 km) to celebrate Australia Day on Sunday 26 January 2026, sponsored by Somerset Regional Council.
Unfortunately, due to an eye watering 235% increase in our insurance costs, we can no longer this event for free, but we are only charging what it cost us for insurance. Children are free.
This very scenic, family friendly, supported ride will start at the Fernvale Futures Visitors Centre in Fernvale and finish at Esk Station in Esk.
A subsidised shuttle service back to Fernvale from Esk will be available for cyclists and their bike.
Our traditional gourmet Australia Day BBQ brekkie roll catered by Splityard Social will be available at Esk Station for everyone finishing the ride.
We’re offering a sponsorship opportunity @ $500 to help cover the significant costs of running the event.
Our very popular annual BVRT cycling event is a great promotion for the Brisbane Valley Rail Trail and the Somerset region.
This is a great opportunity to support fitness and health in our community as well as giving a boost to local tourism. Last year we attracted 331 participants. A large number book accommodation in the region for the weekend.
| $500 Sponsorship Benefits | Details |
| Start and Finish Line | Display banners (to be provided by sponsor) at the Start and Finish Line. |
| Eventbrite Booking Webpage | Logo placement |
| Start and Finish | Free stall at th Start and/or at the Finish Line |
| Facebook Event Page | Post acknowledging sponsorship. Logo Placement. |
| Electronic Direct Marketing Via Eventbrite | Logo placement in all direct marketing |
| Event Photos | Rights to use the great event photos that will be taken by our professional photographer. |
Some useful data
Our Eventbrite mailing list is around 8500 people who have participated in our events. According to Eventbrite, we have 30% repeat customers for our events, so we must be doing something right.
Our Facebook Group has 26,500 members and is the primary BVRT community information sharing resource:
https://www.facebook.com/groups/BVRTcycling
Our Facebook Page has around 13,500 Likes and 13,000 Followers.
Please feel welcome to let us know if you have any other ideas about how your business might be able to add value to this event.
Thank you for considering our sponsorship proposal and we hope you will support this great event.
Please feel welcome to contact me on 0417 34 28 54 or paul@brisbanevalleyrailtrail.com.au if you require any further information.
Paul Heymans, President
Brisbane Valley Rail Trail Users Assoc
0417 342854
